Which logo size for which position?
Updated 1 October 2026
In short
Tried and tested: 8 cm wide on the chest, 26 cm on the back, 7 cm on the sleeve and 10 cm on the front of a cap. A chest logo should be no wider than 14 cm, the back and large front designs 30 cm at most.
Recommended and maximum width
| Position | Recommended | Maximum |
|---|---|---|
| Left or right chest | 8 cm | 14 cm |
| Centre chest (large) | 22 cm | 30 cm |
| Back | 26 cm | 30 cm |
| Sleeve | 7 cm | 10 cm |
| Neck | 6 cm | 10 cm |
| Thigh | 8 cm | 12 cm |
| Cap front | 10 cm | 12 cm |
| Cap side | 5 cm | 7 cm |
| Cap back | 6 cm | 10 cm |
Making your logo look professional
- Left chest logo at heart height: the classic for polos, shirts and jackets.
- A back design for teams and building sites: legible from a distance.
- Sleeve or neck for a second, small message (website, slogan).
- Minimum size 3 cm – any smaller and text becomes illegible.
Wide or tall?
We state the width; the height follows from your logo. For embroidery and DTF print, the price depends on the longest side, width or height (up to 10, 20 or 30 cm): a logo of 6 × 13 cm counts as 13 cm.
Frequently asked questions
- How big is a chest logo usually?
- Around 8 cm wide, 6 to 10 cm depending on the logo. More than 14 cm looks too big on the chest.
- How big can the back design be?
- Up to 30 cm wide. 26 cm is usual for adults, around 20 cm for children’s sizes.
- Can I choose the position myself in the shop?
- Yes. In the shop you choose the position and size and see your logo on the item in the preview straight away.