Preparing your logo: file format, lines and resolution
Updated 5 November 2026

In short
Ideally, send us a vector file (SVG, AI, EPS or PDF). A PNG or JPG works too if it is large enough: for print, at least 200 dpi at the chosen size. For embroidery, lines should be at least 0.9 mm thick.
The right file formats
- Vector (SVG, AI, EPS, PDF): can be enlarged at will and stays sharp – the best choice.
- PNG with a transparent background: good for print if the resolution is high enough.
- JPG: possible – the white background can be removed in the shop if you wish.
What the automatic logo check looks at
| Check | Good | Critical |
|---|---|---|
| Line thickness (embroidery) | from 0.9 mm | below 0.55 mm |
| Resolution (print) | from 200 dpi | below 120 dpi |
| Gradients / photos | cannot be embroidered | |
| Contrast with the fabric colour | clear | logo colour ≈ fabric colour |
Typical problems and solutions
- Fine lettering in the logo: choose a larger size or go for DTF print.
- Dark logo on dark fabric: choose a light version of the logo or a lighter fabric colour.
- Small image from the internet: better ask your designer for the original file.
Lines too fine for embroidery
✕ Avoid
✓ Ideal
- Lines at least 0.9 mm thick at the embroidered size.
- Leave out fine outlines and very small text – or choose a larger logo.
- Fine details stay sharp in DTF print.
Image too small for a sharp print
✕ Avoid
✓ Ideal
- Best of all: the original file as SVG, AI, EPS or PDF.
- Otherwise a PNG or JPG at least 800 pixels wide for 10 cm (200 dpi).
- No screenshots and no images taken from websites or social media.
Logo barely visible on this colour
✕ Avoid
✓ Ideal
- On dark fabric, choose a light version of the logo (white, for example).
- On light fabric, a dark version.
- No light version? We will adjust the colour – just say so in the note.
Gradients and too many colours for embroidery
✕ Avoid
✓ Ideal
- Only solid colours can be embroidered: up to 4 at the normal price, 5 to 6 with a surcharge.
- Gradients, shadows and photos: choose DTF print.
- Ask your designer for a version of your logo in solid colours.
And if it still isn’t right?
We check every file before production. Before we start, you receive a proof by email – production only begins once you have approved it.
Frequently asked questions
- I only have a JPG. Will that work?
- Yes, if it is sharp and large enough. The preview in the shop shows straight away whether the resolution is enough for the chosen size.
- Do I need to prepare my logo for embroidery?
- No. We do the digitising (converting the logo into an embroidery file) free of charge.
- Can I test my logo before ordering?
- Yes, upload it on the home page or on an item: you will see it embroidered or printed straight away.